Magazine: Travel Issue #2

01. Task

To establish brand loyalty and trust among Spenderrific’s audience by creating a design that not only looks fantastic but also delivers on its promises and meets its readers’ expectations.

02. Challenge

Design that is visually cohesive and will keep the audience hooked with a design that mirrors their interests.

(i). Ensure Visual Coherence: Establish a consistent visual theme that unifies the different lifestyle elements while allowing each category to maintain its distinctiveness.

(ii). Dynamic Cover Design:  Design an eye-catching cover for each issue, enticing readers to explore the magazine and setting the tone for the content.

(iii). Interactive Multimedia Elements: Incorporate interactive multimedia elements, such as videos or interactive graphics, to enhance engagement and provide a richer and more immersive reader experience.

(iii). Consistent Branding: Implement consistent branding elements, including color schemes, logos, and imagery, to reinforce Spenderrific’s brand identity throughout the magazine.

03. Results

The debut issue attracted over 300 readers and garnered 4000 page views within the first 72 hours.