Tireproz Autoz Digital Marketing Campaign
About the Project
We worked on a digital marketing campaign for Tireproz Autoz Ltd, an automotive service center specializing in tyres, wheels, custom suspension systems, and automotive repairs. They provide a wide range of services designed to keep vehicles reliable and road-ready.
Our goal for the project was to create compelling marketing visuals that effectively communicated their ongoing promotions: 30% off tyres and 20% off engine oil, filters, and brake pads.
Project Overview
Project Type: Digital Marketing Campaign (Artwork & Video Creation)
Campaign Focus: Promoting Tyre and Car Service Discounts
Campaign Objectives
- Boost Sales: Increase tyre and car service sales during the promotional period.
- Enhance Brand Visibility: Create visually compelling content to engage potential customers and strengthen the brand’s presence.
Our Creative Process
1. Concept Development
We began by researching industry trends and analyzing competitors to understand what would resonate with the target audience. Our goal was to create designs that were bold, modern, and automotive-themed while clearly highlighting the promotional offers.
2. Artwork Design
- Tools Used: Adobe Photoshop
- Design Approach:
- Visuals: We used high-impact visuals that reflect the automotive industry.
- Typography: Bold, readable fonts for clarity and emphasis on discounts.
- Color Scheme: A dynamic mix of automotive-inspired colors like black, red, and yellow to evoke energy and urgency.
3. Video Creation
- Tools Used: Adobe After Effects
- Editing Techniques:
- Animated text highlighting the promotional offers.
- Background music and sound effects for a dynamic feel.
- Smooth transitions and engaging motion graphics to maintain viewer attention.
Final Deliverables
1. Digital Artwork Samples
We designed high-resolution promotional graphics highlighting the offers, ensuring the text was clear and attention-grabbing. The designs were optimized for social media and online advertising.
2. Video Samples
We created promotional videos incorporating bold animations, impactful transitions, and energetic background music to capture the attention of potential customers.
Results & Feedback
Client Feedback: “Fantastic! The artwork and video perfectly captured our brand and communicated our promotions effectively. We saw a significant increase in engagement and customer inquiries within just a few days.” – Tireproz Autoz Ltd
Campaign Performance (5 Days):
- Reach: 5,300
- Impressions: 11,255
- Link Clicks: 165
- Messages Received: 123
Task
Design and Develop a Digital Marketing Campaign for Tireproz Autoz